Gisou
creative direction / strategy / development / email + SMS mktg
Gisou is the product of six generations of beekeeping and a passion for haircare. When founder Negin Mirsalehi’s father arrived in the Netherlands, the first thing he did was set up his own bee garden. With so much honey on hand, Mirsalehi's mother (who was also a hairdresser) discovered how the moisturizing and nourishing properties of honey could work wonders for the hair. Gisou is now a beloved cult product across the globe.
RESPONSIBILITIES:
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We analyzed Gisou’s current web and email creative and provided visual and written recommendations on how to make it more on-brand and user-friendly.
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We developed the email and sms marketing strategy for Gisou. Using that strategy, we first rebuilt their email template using Klaviyo’s new template editor with focus on increasing inbox deliverability. Then we programmed and managed all marketing flows, including the welcome series, abandoned cart, abandoned browse, transactional, loyalty, subscription and post-purchase. These new flows immediately showed an increase in sales.
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We currently manage Gisou’s e-commerce website on the Shopify platform. This includes back-end development of new pages, updates to existing pages, and creation of new landing pages.
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We serve as a liaison between the design team and the developers to ensure design transfers seamlessly to web on ALL devices and screen sizes. We also manage scheduling so all parties stay on schedule.
New Gisou.com product detail page, launched in 2022
Gisou holiday pop up and new product landing page
WELCOME SERIES EMAILS
