Potentia
website / branding / email mktg / presentations / signage
Potentia is a luxury fragrance line founded by a psychologist with a mission to inspire personal transformation through scent. Rooted in the ancient Egyptian belief in the scarab and amber resins as symbols of inner power, the brand encourages individuals to unlock their full potential. I brought this vision to life by creating an immersive ecommerce website that artfully tells Potentia’s story, blending history, psychology, and fragrance into a seamless digital experience.
Roles
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We created a custom e-commerce website that tell the story of the brand and guides visitors through the four dimensions of human experience to help them select the fragrance that inspires their own inner essence.
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To keep with the upscale nature of the brand, we designed business cards on luxury paper with gold foil stamping and gilded edges. We followed that with a product brochure and wire-bound corporate presentation that used the beautiful packaging and imagery from the brand.
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Darling Design was responsible for sourcing out vendors for the printing of Potentia’s collateral, as well as for custom bags, labels, and signage. We attended press runs to ensure 100% accuracy of color and design.
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We created signage for pop-up events as well as a PowerPoint presentation to pitch to potential retailers.
Website
Our design scheme guides visitors through the four dimensions of human experience—mental, emotional, physical, and spiritual—to help them select the fragrance that inspires their own inner essence.
Darling Design also created a compendium of elegant tarot-style cards that artfully guides customers through each fragrance profile. The cards accompany delicate scent notes as well. We also crafted and sourced complementary shopping bags and delicate gold stickers for Potentia launch events.
Business Cards
Business cards featured the Potentia scarab and contact information foil-stamped in gold on premium textured black paper with the perfumery’s brand collage printed on the back. For an added touch of luxury, the edges were guilded.
