Potentia
website / branding / email mktg / presentations / signage
A luxury fragrance line developed by a psychologist seeking to transform people’s lives through perfumery, Potentia encourages individuals to pursue their potential through fragrance. Darling Design crafted an e-commerce website for Potentia that tells the story of the brand—inspired by methods and beliefs of the ancient Egyptians who saw the scarab and amber resins as symbols of the transformative powers within the self.
RESPONSIBILITIES:
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We created a custom e-commerce website that tell the story of the brand and guides visitors through the four dimensions of human experience to help them select the fragrance that inspires their own inner essence.
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To keep with the upscale nature of the brand, we designed business cards on luxury paper with gold foil stamping and gilded edges. We followed that with a product brochure and wire-bound corporate presentation that used the beautiful packaging and imagery from the brand.
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Darling Design was responsible for sourcing out vendors for the printing of Potentia’s collateral, as well as for custom bags, labels, and signage. We attended press runs to ensure 100% accuracy of color and design.
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We created signage for pop-up events as well as a PowerPoint presentation to pitch to potential retailers.
website
Our design scheme guides visitors through the four dimensions of human experience—mental, emotional, physical, and spiritual—to help them select the fragrance that inspires their own inner essence.
Darling Design also created a compendium of elegant tarot-style cards that artfully guides customers through each fragrance profile. The cards accompany delicate scent notes as well. We also crafted and sourced complementary shopping bags and delicate gold stickers for Potentia launch events.
Business Cards
Additional collateral produced by Darling Design included business cards featuring the Potentia scarab and contact information foil-stamped in gold on premium textured black paper with the perfumery’s brand collage printed on the back. For an added touch of luxury, we gilded the edges of the business and notecards.
Pictured above is the sales presentation we created for Potientia to pitch to retailers. This was printed on the HP indigo press, wire-bound on high-quality paper, which truly helped showcase Potentia as a luxury brand. We created View presentation: Spreads Format | PowerPoint Format
Product Brochure
We Our collection of design work for Potentia also includes an elegant saddle-stitched, foldout brochure on premium paper that tells the brand story and provides an overview of their fragrance products and the Potentia brand.
