skyn ICELAND
website / blog / branding / email marketing / store collateral
Skyn ICELAND was my very first client, and our journey together began in 2004 with the design of their website. Over the years (until 2021), our partnership expanded as we took on projects ranging from packaging design and presentations to email and social media marketing, retail signage, and beyond. Below is a selection of some of our favorite work from this long-standing collaboration.
Roles
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We were responsible for the design and pre-press of all brand collateral, which included postcard, ads, posters, and brochures. We also did the design and pre-press of retail display signage and planograms/gondolas to be used in Ulta, Boots, and Marks & Spencer.
We provided art direction on product and model photoshoots by first creating mood boards and then directing the shoot, both in person and remotely.
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We designed and programmed skyn ICELAND’s email template. We then used this template to create automated flows, which led to increased sales.
We also created, sent, and managed new campaigns to various targeted segments.
Lastly, we designed paid and social media ads related to specific marketing campaigns.
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We designed, programmed, and managed the skyn ICELAND website since the brand’s launch in 2004 until 2021.
Ongoing work included updating the homepage with seasonal or marketing creative, adding new products, creating new features and sections.
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We were responsible for creating packaging for new skyn ICELAND products, which included pre-press production. We also had the opportunity to create limited-edition and holiday sets, which allowed us to break free from the standard packaging design.
I created and managed the skyn ICELAND packaging on and off throughout the years. One of our favorites was the design of this limited-edition Night Cream for the holidays. I was given the freedom to create a design that was more creative and colorful compared to their standard packaging.
Website
Since the brand's launch in 2004 until 2021, we have designed and maintained this e-commerce site focused on stress-fighting skincare products where customers can complete a skincare consultation, access tips, and find personalized solutions for overstressed skin from an array of premium products. Over the years, the site has won a Webby Honoree award, as well as multiple gold and silver awards from the W3 and most recently the Davey award for web excellence.
Paid Media
Email Marketing
Presentations
We revamped Skyn ICELAND’s corporate presentation to align seamlessly with their brand identity. Originally provided as a 500MB PowerPoint with a video, we optimized the file by compressing the video and reformatting images, reducing the size to just 38MB. The visuals and design elements were refined to better reflect the brand, and we ensured font consistency throughout. Since the presentation would be shared across teams and clients, we used universally available fonts like Arial and Calibri for editable content areas to maintain accessibility and ease of use.
