skyn ICELAND
website / blog / branding / email marketing / store collateral
Skyn ICELAND was our first client. We began our journey in 2004, with the design of their website. Over the years, we expanded our role by designing their packaging, presentations, email and social media marketing, retail signage and anything else they needed. Below is a sampling of our some of our favorites.
RESPONSIBILITIES:
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We were responsible for the design and pre-press of all brand collateral, which included postcard, ads, posters, and brochures. We also did the design and pre-press of retail display signage and planograms/gondolas to be used in Ulta, Boots, and Marks & Spencer.
We provided art direction on product and model photoshoots by first creating mood boards and then directing the shoot, both in person and remotely.
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We designed and programmed skyn ICELAND’s email template. We then used this template to create automated flows, which led to increased sales.
We also created, sent, and managed new campaigns to various targeted segments.
Lastly, we designed paid and social media ads related to specific marketing campaigns.
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We designed, programmed, and managed the skyn ICELAND website since the brand’s launch in 2004 until 2021.
Ongoing work included updating the homepage with seasonal or marketing creative, adding new products, creating new features and sections.
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We were responsible for creating packaging for new skyn ICELAND products, which included pre-press production. We also had the opportunity to create limited-edition and holiday sets, which allowed us to break free from the standard packaging design.
We created and managed the skyn ICELAND packaging on and off throughout the years. One of our favorites was the design of this limited-edition Night Cream for the holidays. We were given the freedom to create a design that was more creative and colorful compared to their standard packaging.
website
Since the brand's launch in 2004 until 2021, we have designed and maintained this e-commerce site focused on stress-fighting skincare products where customers can complete a skincare consultation, access tips, and find personalized solutions for overstressed skin from an array of premium products. Over the years, the site has won a Webby Honoree award, as well as multiple gold and silver awards from the W3 and most recently the Davey award for web excellence.
Paid Media
Email Marketing
Darling Design creates, manages, and distributes weekly email blasts to skyn ICELAND’s subscribers, providing customers information on sales, new product releases, and skincare regimens.
Photo Retouching
We are also called upon to retouch exisiting photos or create new compositions.
Removed two discontinued products. Added three current products
We used multiple stock photography images to create this composition
We replaced all original images from this product shot with these.
Presentations
We updated skyn ICELAND's corporate presentation to make it consistent with their brand. It was given to us as a 500 megabyte PowerPoint with a video. We compressed the video and re-formatted and optimized all the images to bring it down to a 38 megabyte file. The imagery and style was updated to be reflective of the brand and we made the fonts were consistent throughout. Because this would be shared among many team members and clients, we needed to use the basic computer fonts, such as Arial and Calibri, for the editable content areas.
Retail Advertising & Signage
We also designed the brand’s retail store collateral, including signage and display shelving, as well as marketing PDFs and PowerPoint presentations that inspire retailers to purchase skyn ICELAND’s products for their stores.
