Leader in Creative & Digital Strategy, Driving Omnichannel Success
Back in 2004, design roles were highly specialized—you were either a packaging designer, print designer, or web designer. I did it all. Since no existing role encompassed my skill set, I launched my own company. Working primarily with startups on limited budgets, I played a pivotal role in building brand identities from the ground up, overseeing packaging design and production, and managing website development and email marketing. Additionally, I created print collateral and marketing presentations to support brand growth.
— Courtney Darling, Founder
Brands that I have had the pleasure of working with:
For the past 2.5 years, I have been with a luxury skincare and spa brand, where I was brought on to revitalize and expand the brand’s presence and profitability across all channels and divisions, including System Organization, DTC Ecommerce, Packaging & Supply Chain, and B2B Marketing & Creative.
Naturopathica
Through strategic creative initiatives—such as photo/videoshoots and a comprehensive redesign of all visual assets, including packaging—I strengthened the brand’s positioning, resulting in increased sales, customer loyalty, conversion rates (CVR), and average order value (AOV).
Gisou
ROLES: Website consulting & development, email/SMS marketing strategy & development
All Golden
ROLES: Brand identity, investor presentation, website design & development, email/SMS marketing strategy & development, project management.