Moccasin Wallow Golf Club
branding / packaging / website / email mktg / collateral
Brand Identity
Having acquired an existing golf course with plans for complete reconstruction, the client wanted branding to signal the start of a new era in golf for the local Palmetto, Florida area. The course’s new name, Moccasin Wallow Golf Club, was an essential part of the new brand and needed an eye-catching logo. The client requested that the logo include a water moccasin and golf ball, and appeal to both older and younger generations of golfers. Darling Design created a bold, energetic logo, with multiple iterations for different features of the club.
Stationery
We also created stationery system for the club, demonstrating how consistent use of the logo provides a visual cue and strong, recognizable brand identity. The logos will be used on various items throughout the golf club, including signage and merchandise.
